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Diseño y contenido de información web para mayores: el caso de la banca electrónica

Investigador Principal

Cristina Gutiérrez López. Departamento de Dirección y Economía de la Empresa. Economía Financiera y Contabilidad.

Resumen

Analizar las características actuales de los portales web de las entidades financieras, en especial por lo que al negocio de banca electrónica se refiere, para definir así los contenidos y el diseño que éstos deben reunir a fin de dar respuesta a las demandas de los mayores como usuarios de los canales de banca on-line.